Telethon - AMH 2025
A national fundraising event turned into a human-centered, emotional campaign.
A Call for Empathy
For the 2025 edition of its national Téléthon, AMH asked us to shape a unified, emotionally resonant campaign — across languages, channels, and hearts.
How do you fundraise with dignity, not pity?
Disability is often spoken about with sadness. We chose voice instead — a powerful symbol of agency, presence, and action.
The idea was simple: “Let every voice be heard.”
From this concept, we built a multilingual, multimedia, and emotionally direct campaign.
MAD collected
Tv viewers
Content views
Building a voice you can see
Téléthon 2025 is an identity that speaks with the heart — a living script, like a voice traced by hand.
The letter “o” becomes a sun, a standing figure, arms raised — a symbol of hope that radiates through adversity.
This visual tells a story: of thousands of lives waiting for momentum, a gesture, a light.
By echoing the spirit of the 2000 Téléthon, it reconnects past and future to say it loud and clear:
Together, let’s give voice to hope.
From Broadcast to Ecosystem
What began as a televised event became a multi-channel, community-powered movement — touching thousands beyond the screen.
From Emotion to Action
To maximize donations, we designed a multi-version landing system, adapting layouts to different user behaviors, devices, and emotional states. Each version focused on clarity, trust, and speed — while staying deeply human.
One variation leads with storytelling, drawing visitors in with a strong visual and a CTA that opens a smooth pop-up donation form.
Another puts the donation form front and center, visible immediately upon landing — no scroll, no clicks, just action.
Both were fully multilingual — French, Arabic, English, Tachelhit — and mobile-optimized, ensuring no one was left behind, no matter the language or device.
These pages weren’t static. They were part of a full ecosystem:
Mailing flows to follow up and re-engage past donors
Retargeting system connected to emotional video triggers
Copy-to-donate shortcuts to simplify bank transfers
Amina Slaoui Laraki
President AMH – Social Entrepreneur
More Stories. More Design
From national campaigns to grassroots innovations, UNIKNAS brings bold ideas to life across branding, UI/UX, and event design. Here’s what’s next.