Latrach Dental Center

Latrach Dental Center is a family-owned clinic where dentistry runs deep — and so does design. We created a brand identity that reflects their legacy, values, and personal story — including a logo built from the initials of the founder’s children, most of whom are also dentists.

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Designing Their Legacy

The Problem

The Latrach family needed a brand that reflected both medical professionalism and emotional connection — something personal, not clinical.

The Solution

We designed an identity system rooted in the family’s story: a clean, modern brand built around initials, legacy, and care — for all ages.

CHALLENGE

We created a visual identity that feels both precise and personal — blending modern dental aesthetics with a story of family, care, and continuity. Every detail, from logo to color, reflects Latrach’s deep-rooted values.

Logo

The Legacy Monogram

The icon is built from the initials of the founder’s children — most of whom are now dentists. The form is elegant and geometric, expressing structure and care. It’s a monogram, but also a symbol of legacy passed from one generation to the next.

Color Palette

Calm, Clean,
and Confident

We developed two palettes: one for the general brand — featuring deep Prussian Blue, soft Tiffany, and elegant Sea Shell; and one for the kids’ brand — adding playful pops of Golden Poppy and Crayola Yellow to stay warm and friendly without losing clarity.

Typography

Clear Across Cultures

We used GoBold Uplow as a core typeface — modern, rounded, and easy to read across all mediums. Paired with soft Arabic typography, the system supports bilingual communication while staying approachable and professional.

Brand in Practice

A brand doesn’t stop at a logo. From signage to appointment cards, every application was crafted to reflect Latrach Dental Center’s values: care, clarity, and family legacy — with a modern touch.
The Latrach Dental Center branding project was a journey rooted in family, precision, and long-term legacy. From a symbol built around the initials of the founder’s children to a full identity system balancing clarity and warmth, this brand now reflects both trust and continuity — with a touch of playfulness for the next generation.

More Stories. More Design

From national campaigns to grassroots innovations, UNIKNAS brings bold ideas to life across branding, UI/UX, and event design. Here’s what’s next.

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