ISMAIL LOUAFI
Brand & UI/UX designer
About me
I’m Ismail Louafi, a designer specializing in UI/UX and brand identity. With more than a decade of experience, I’ve worked across startups, NGOs, and innovation programs to create designs that are both visually striking and deeply functional.
My strength lies in connecting user experience with brand storytelling — building intuitive interfaces, cohesive design systems, and brand identities that leave a lasting impression. I enjoy collaborating with diverse teams and bringing creative ideas to life, always balancing creativity with strategy.
Now based in 📍 Toronto, I’m looking to bring my skills in UX, branding, and creative direction to teams that want to design products and experiences people remember.
Brand Design
Visual identities, design systems, and guidelines
UX/UI Design
Wireframing, prototyping, user research, and interface design
Product & Web Design
Websites, landing pages, and digital products
Creative Direction
Design Thinking & Problem-Solving
Photography
career
Co.Founder @ uniknas studio - 2025
UNIKNAS as a creative studio focused on UI/UX design, brand identity, and creative communication. Our work bridges the digital and physical worlds — from intuitive interfaces and impactful campaigns to real-world brand experiences in spaces like airports and events.
Téléthon AMH 2025: Designed the event branding and digital presence for Téléthon AMH 2025, supporting fundraising for Centre Hospitalier Noor 2.
Takafa Moukawalatiya: Built the brand identity and visual system for a national entrepreneurship-in-education program with the Ministry of Education & Injaz Al-Maghrib.
SKY BREAK Hotel: Created the full brand identity and airport-wide communication supports for the first in-terminal hotel at Mohammed V Airport, from print to material selection.
Freelance Designer - 6 years
Brand manager @ IMPACTLab - 6 years
Digital Brand manager @ (EFE) Education for employment - 3,5 years
portfolio
See what the clients say about me
Sienna Cruz
“Thanks to this app, I've not only improved my understanding of the stock market but have also made significant gains towards my financial goals”
Ronald Tackett
"Upshift has helped me stabilize my finances and achieve my financial goals. The platform is user-friendly and provides valuable real-time information."
Naoma Hines
"With Upshift, I've learned to make smarter investments. The educational resources are excellent and have helped me develop my financial skills."
Joseph Wessel
"Since using Upshift, I've seen significant gains in my investment portfolio. The app has empowered me to make smarter, data-driven decisions."