ISMAIL LOUAFI
Brand & UI/UX designer
About me
I’m Ismail Louafi, a Brand & UI/UX Designer with more than a decade of experience helping startups, NGOs, and innovation programs turn bold ideas into design that works. I specialize in building intuitive interfaces, scalable design systems, and brand identities that connect with people.
What drives me is the mix of strategy and storytelling — making sure every project is both visually engaging and human-centered. From shaping national campaigns to supporting grassroots initiatives, I’ve learned that design is most powerful when it leaves a lasting impression.
Now based in 📍 Toronto, I’m excited to bring my multicultural perspective and creative direction skills to teams that want to craft products and experiences people truly remember.
Branding & Visual Identity
logos, guidelines, and full identity systems
UX/UI Design
Design Systems
scalable, consistent, and accessible frameworks
Creative Direction
concept development, storytelling, and art direction
Tools
Inclusive & Multicultural Design
career
Co.Founder @ uniknas studio - 2025
Founded UNIKNAS, a creative studio focused on UI/UX design, brand identity, and creative communication. Bridging digital and physical worlds, we design experiences that blend strategy, storytelling, and impact.
Téléthon AMH 2025: Designed event branding and digital presence to support fundraising for Centre Hospitalier Noor 2, helping raise 3.5 million MAD (≈ 530,000 CAD).
Takafa Moukawalatiya: Built the brand identity and visual system for a national entrepreneurship program with the Ministry of Education & Injaz Al-Maghrib.
SKY BREAK Hotel: Created the full brand identity and airport-wide communication for the first in-terminal hotel at Mohammed V Airport.
Freelance Designer - 6 years
Collaborated with NGOs, institutions, and startups to design brands, websites, and communication strategies. Built long-term partnerships that became the foundation of my portfolio.
INJAZ Al-Maghrib: Designed brand identities and communication for entrepreneurship programs engaging 30,000+ students annually.
AMH – Association Marocaine des Handicapés: Led creative campaigns, event branding, and bilingual platforms that improved accessibility for hundreds of families across Morocco.
Delivered a dozen of branding and digital projects for organizations in education, healthcare, and innovation with a curated selection featured in my portfolio.
Brand manager @ IMPACTLab - 6 years
Led branding strategy, communication, and creative direction for innovation programs that span Morocco and 17 African countries. Worked to strengthen IMPACT Lab’s position as a go-to partner for organizations seeking to drive innovation, transformation, and impact.
Incubated 250+ startups through programs I helped brand, including Boost’in Africa, Boost in Gaming, and Tech4Farmer, increasing visibility among entrepreneurs across Africa.
Managed 25+ open innovation projects for corporate and public clients, delivering identity systems, outreach campaigns, and digital assets for each initiative.
Developed internal branding, messaging, and visual systems for Impact Lab itself, helping to amplify its reputation among partners and align its assets with its mission to accelerate African innovation.
Collaborated with governments, major institutions (like OCP, AfDB, others) to design programs and campaigns that reached thousands of beneficiaries per initiative.
Digital Brand manager @ (EFE) Education for employment - 3,5 years
Led digital branding and communication for youth employability programs supported by major international foundations.
Al Morad (Mastercard Foundation): Designed campaign identity and outreach tools to strengthen youth employability initiatives.
DJMY (Rockefeller Foundation): Branded and promoted training programs connecting 1,500+ youth with opportunities in the tech sector.
Programming for the Future (Accenture): Managed communications for a coding initiative that trained 1,000+ students in digital skills.
Career Center (USAID): Developed branding and strategies that connected 20,000+ young people with career resources and job opportunities.
FJIJ (Finding a Job Is a Job): Supported training materials and communication for workshops on CV writing, interview skills, and job search.
portfolio
See what the clients say about me

Amina LARAKI SLAOUI

Salma Kabbaj

Douaa Tsouli
“Ismail has been a trusted partner for INJAZ, supporting our competitions, national programs, and marketing needs with creativity and reliability.”