ISMAIL LOUAFI

Brand & UI/UX designer

About me

I’m Ismail Louafi, a Brand & UI/UX Designer with more than a decade of experience helping startups, NGOs, and innovation programs turn bold ideas into design that works. I specialize in building intuitive interfaces, scalable design systems, and brand identities that connect with people.

What drives me is the mix of strategy and storytelling — making sure every project is both visually engaging and human-centered. From shaping national campaigns to supporting grassroots initiatives, I’ve learned that design is most powerful when it leaves a lasting impression.

Now based in 📍 Toronto, I’m excited to bring my multicultural perspective and creative direction skills to teams that want to craft products and experiences people truly remember.

Branding & Visual Identity

logos, guidelines, and full identity systems

UX/UI Design
wireframes, user research, prototypes, and interface design
Design Systems

scalable, consistent, and accessible frameworks

Creative Direction

concept development, storytelling, and art direction

Tools
Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Webflow, WordPress, Miro, Notion
Inclusive & Multicultural Design
creating experiences for diverse audiences.

career

Resume
Co.Founder @ uniknas studio - 2025

Founded UNIKNAS, a creative studio focused on UI/UX design, brand identity, and creative communication. Bridging digital and physical worlds, we design experiences that blend strategy, storytelling, and impact.

  • Téléthon AMH 2025: Designed event branding and digital presence to support fundraising for Centre Hospitalier Noor 2, helping raise 3.5 million MAD (≈ 530,000 CAD).

  • Takafa Moukawalatiya: Built the brand identity and visual system for a national entrepreneurship program with the Ministry of Education & Injaz Al-Maghrib.

  • SKY BREAK Hotel: Created the full brand identity and airport-wide communication for the first in-terminal hotel at Mohammed V Airport.

See what the clients say about me

Amina LARAKI SLAOUI

Amina LARAKI SLAOUI

President AMH | Social Entrepreneur
“ Ismail combines creativity, empathy, and professionalism. His work on Téléthon 2025 gave AMH a powerful voice and identity that deeply connected with our audience.”
Salma Kabbaj

Salma Kabbaj

Co-Founder & CEO, IMPACT Lab
“Ismail helped shape the identity of IMPACT Lab and programs like Boost’in Africa, Tech4Farmers, and the Fintech Challenge. Creative, empathetic, and a pleasure to work with.”
Douaa Tsouli

Douaa Tsouli

Marketing Director, INJAZ Al-Maghrib

“Ismail has been a trusted partner for INJAZ, supporting our competitions, national programs, and marketing needs with creativity and reliability.”

Let's talk