Bidaya

Bidaya is a leading incubator dedicated to empowering entrepreneurs driving social and environmental change. Since 2015, the program has supported bold founders at the intersection of tech and impact, helping them launch and grow solutions for a better world.

From Static
to Stellar

The Problem

Bidaya’s former identity lacked visibility, adaptability, and emotional connection. Its angular logo felt rigid and disconnected from the human energy behind the incubator. As Bidaya scaled its impact, it needed a brand that could grow with it — across programs, partners, and platforms.

The Solution

We created a bold, modular identity centered around the “B” star icon — symbol of both Bidaya (beginning) and brightness. The new visual language introduces warmth, clarity, and energy — while enabling sub-brand systems like LAB, INCUB, FUND, and SPACE. It now speaks to a new generation of social entrepreneurs with both confidence and clarity.

A System That Grows With You

Bidaya’s new visual identity is bold, flexible, and built for scale. Centered around a star-shaped “B” icon, the system adapts to every touchpoint — from pitch decks and programs to partner spaces and startup kits.

Logo

A Star for Every Start

The “B” logo is bold and minimal, paired with a rising star that symbolizes startups and new beginnings. It captures Bidaya’s core purpose: helping early-stage entrepreneurs shine brighter and aim higher in the social green tech space.

Color

A Constellation of Colors

The identity uses a stellar color system — each sub-brand is assigned a distinct, vibrant shade that reflects its role while orbiting a unified black core. The result: a bold, modular palette that’s easy to apply across print, digital, and branded environments.

Typography

Clean, Direct, Confident

Bidaya’s voice is shaped by Atyp — a typeface that’s both contemporary and grounded. “Atyp Display” brings structure to headers, while “Atyp Text” ensures legibility in body copy. Together, they balance clarity, approachability, and bold energy.

One System,
Four Voices

Bidaya’s identity was built to scale. Each program — LAB, INCUB, FUND, and SPACE — has its own color and label, but all orbit the same core system. The result: a modular brand that can grow, evolve, and stay instantly recognizable across every initiative.

Bidaya LAB

A space for experimentation, testing, and learning. LAB empowers entrepreneurs to explore new methods, tools, and mindsets through workshops, trainings, and prototyping.

Bidaya INCUB

The core incubation program for early-stage startups. INCUB offers mentorship, structure, and support to turn bold ideas into investable, scalable solutions.

Bidaya FUND

FUND helps entrepreneurs access capital — through grant support, pitch prep, and connections to aligned investors. It’s where impact-driven ideas find fuel.